My process begins with pen and paper. First with writing down key words and values from the client, then using that within the design by sketching out ideas.

Ideas expressed by words, words formed into sketches, and finally sketches that are brought to life with pixels. After rounds of iterations, I continue to refine and tweak – often in doing this I’ll uncover new ideas.

Once completed, I present a minimum of three bold and impactful concepts to the client, which take on the essence of the brand and embodies it’s personality and purpose.

Branding