Mallory Ming
Freelance Interactive Graphic Designer - Central Texas Area
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Pappas Meat Co.

Web Design

BRIEF

Pappas Restaurants, Inc., is on the of the largest family-owned and operated restaurant companies in the U.S., with more than 100 locations across several brands; however, Pappas Meat Co. was a new concept restaurant that would be starting in Houston, Texas. The brand was already established with a logo, but it was ready for a website that would take on a more modern rustic look and feel, and have UX that would make menus and potential locations easier for consumers to find.

Thus, I designed a fun and engaging site that put content where it was most meaningful and accessible for consumers, driving big gains in average session duration, location and menu pageviews, and time spent on pages, while decreasing the site bounce rate.